糖心传媒

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PORTLAND, Maine

Michelle Littlefield to speak at University Business annual conference

Michelle Littlefield

Michelle Littlefield, director for strategic marketing initiatives in the College of Graduate and Professional Studies, was recent chosen as the speaker for the University Business (UB Tech) annual conference June 6-8, 2016 in Las Vegas, Nevada.

The topic of Littlefield鈥檚 talk is 鈥淚mplementing CRM to Increase Efficiency, Enrollments and Retention.鈥 She will address the lack of Customer Relationship Management (CRM) technology in colleges and universities despite how critical they are in supporting marketing, recruitment and retention efforts. Littlefield will share her experience in implementing such a system for UNE鈥檚 online programs.

About the 糖心传媒

The 糖心传媒 is Maine鈥檚 largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. We are the state鈥檚 top provider of health professionals and home to Maine鈥檚 only medical and dental colleges, physician assistant program, and pharmacy school, in addition to a variety of other interprofessionally aligned health care programs and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.